Do you have what it takes to be the GREATEST OF ALL TIME?

Who We Are

We work with D2C brands in the lifestyle space to take their business to the next level.

G.O.A.T Brand Labs works with differentiated & exciting digitally-native brands in the Lifestyle space (fashion, home, nutrition, beauty and personal care), helping take them to the next level of growth.

G.O.A.T Brand Labs supports brands by providing data-based insights, seamless operations and deep expertise in brand building, digital marketing and product development. We partner with founders to together add defensibility to their brands and accelerate its growth. To be the Greatest Of All Time.

What We Do


We understand the value and potential of your brand. Working with leading investors, we will infuse capital into the business, helping with working capital, fixed costs, new product development & marketing spends.


With our team of experts & use of technology, we will help optimize costs (scale), fulfilment costs, delivery times, customer acquisition cost, sourcing & stock planning, thus bringing in operational efficiency.


Working together with the founder, we will elevate the product design, user experience, product catalogue and brand content strategy, thus growing the consumer base and improving Net Promoter Score.


We will accelerate the success of the D2C business by focussing on brand building & growth marketing, enabling entry into new distribution channels & partnerships and better inventory management.

Brand Connect

We would like to explore the opportunity to partner with you and scale your brand. But first, we would love to get to know you a little better. Please click the button below to fill up our form so that we can look out for possible synergies.

Our Team

Rishi Vasudev

Ex-CEO of Lifestyle, Calvin Klein, and SVP at Flipkart & Myntra Fashion, Rishi has extensive experience in scaling multi-crore brands. Excited to partner with digitally native brands in their 1 to 10 journey!

Rameswar Misra

A serial entrepreneur, he has built multiple successful businesses from the ground up. His experience with Voonik & Turms equip him with the right skill sets to skyrocket your growth. Partner with us today!

Press Release

Led by Tiger Global and Flipkart Ventures funding, G.O.A.T Brand Labs to accelerate the growth of digitally-native brands in India.

G.O.A.T Brand Labs closes Series A funding of approximately $36 million​​. 

Driven by a mission to help D2C Brands and their passionate founders thrive, G.O.A.T Brand Labs (“G.O.A.T”) intends to partner with digitally native brands by investing in them and providing them with a plug and play platform to accelerate their growth. The founders of G.O.A.T, Rishi Vasudev and Rameswar Misra, bring with them decades of expertise in this space. G.O.A.T has completed its Series A funding of approx. $36 million which includes Equity and Debt. 

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Join Us

If you're interested in joining us please share your name, phone number and LinkedIn profile at the below email ID.