You bring the passion

And we’ll bring everything else.

We aid, acquire and accelerate e-commerce brands
to become the Greatest of All Time

Join Us


Digitally-native D2C Brands in the lifestyle space and provide them with all the resources required to accelerate their growth.

Working closely with the founders, we help them achieve the success they’ve always imagined for their brand.


We know that nothing crushes creativity faster than tight budgets and bottom lines. That’s why we don’t want you to worry about capital ever again. While working with us, we’ll make sure money isn’t a barrier to growing your brand.


The buck doesn’t stop with just capital, that’s only the start. We’ll bring in the right people, tools and technology, along with things you don’t even know you need yet, to help your brand skyrocket to success.


The best part? We’ll use all the trappings of big data and AI to ensure your brand loses no time, money and energy. Not only will this reduce costs, optimise operations and increase profitability, but it will make your business run like a well-oiled machine.




First, we get to know you, your business and your product. We fully understand your journey and vision for the brand.



Next, we dive deep into the numbers. We take a look at your growth potential and where we can add value.



We incorporate your expectations along with our data driven evaluation to make you an offer you can’t refuse.

Voila!We’re now on our journey to be the GOAT



The Midas of India’s e-commerce industry, everything Rishi touches seems to turn to gold. As Ex-CEO of Lifestyle, Calvin Klein, and SVP at Flipkart and Myntra Fashion his experience covers strategy, operations, sales and marketing for some of India’s biggest retail brands.


A serial entrepreneur, Rameswar has built multiple successful businesses from the ground up. He knows all about the flexibility required to keep your ear to the ground and the pedal to the metal.



IF you’re a brand looking for an Investment and Growth

Fill out the form below and let’s get started!

Join Us

If you’re a business looking for a B2B or media partnership

or you’re just someone with a healthy curiosity, fill out the form below and let’s chat.

    Are you looking to break out of the usual hum-drum?

    If yes, then step into the truly extraordinary. We’d love for your journey to intersect with ours. Our goal to support, lift and skyrocket doesn’t apply only to brands but to talented people as well.

    Join us to be a part of the greatest team ever built, to tell the greatest story ever told!

    Write in and pitch yourself as the Greatest of All Time.

      Or you can email us on


      Goat Brand Labs has signed 11 brand partnerships in the fashion, beauty-skin care, pets and home-kitchen categories. Frangipani, a Mumbai-based kids clothing brand, is among its first partnerships.

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      Frangipani, a kidswear label has raised a Series A round of funding from Bengaluru-based G.O.A.T Brand Labs, co-founded by Flipkart’s former fashion head.

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      Goat Brand Labs raises $36 million from Tiger Global, Flipkart, Others Led by Tiger Global and Flipkart Ventures funding, G.O.A.T Brand Labs to accelerate the growth of digitally-native brands in India.

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      Founded by Rishi Vasudev, who headed the fashion vertical at Flipkart, Goat Brand intends to acquire third-party lifestyle brands to help them grow online.

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      G.O.A.T Brand — which also stands for “Greatest of All Time” — is founded by former Flipkart executive Rishi Vasudev and former SVP at VOONIK, Rameswar Misra. The founding team of the startup comprises people…

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      Rishi Vasudev, co-founder G.O.A.T. said, “G.O.A.T stands for Greatest of All Time. Through this venture, we are bringing together passionate entrepreneurs, their D2C brands, marquee investors, industry experts and a dynamic team, who believe in…

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      “Through this venture, we are bringing together passionate entrepreneurs, their D2C brands, marquee investors, industry experts and a dynamic team, who believe in the philosophy of partnering and nurturing. We want these brands to have…

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      G.O.A.T will fuel exponential growth of D2C brands across all channels – marketplaces, brand’s e-commerce platforms, offline retail, and global markets too, by providing them a tech enabled platform for end-to-end integration replete with deep…

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      FIND US

      G.O.A.T Brand Labs
      3rd Floor | No. 2908/688, 22nd Cross, Club Road, 2nd Sector, HSR Layout, Bengaluru, Karnataka – 560102

      Phone Number +91 9886868401/402