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Pepe Innerwear

Pepe creates hyper wearable inner wear, which fits into a myriad of personal style spectrums.

  • Wins

    Global Brand | Heritage brand | Est 1973

  • Category

    Apparel

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Metrics

Brand by the numbers.

0

Among the top 5 brands on marketplaces

0 %

50% increase in AOV since acquisition

0 +

Present in approx 1000 stores

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Building a rocketship

The G.O.A.T Edge

01.

Origin Story

Born in 1973 on the streets of Portobello, and worn in the world today, Pepe Jeans London has pioneered in denim and set trends year after year. But today, on this epic journey we come to the realisation that confidence is forged within. For that very reason, Pepe Jeans Innerwear serves to reinvent clothing that brings out real self-assurance. The iconic brand is here to thrill with its modern innerwear.
Our range of inner apparel includes innerwear, loungewear and socks. It is the work of premium craftsmanship and progressive designs, at par with an international sensibility. Browse through and be more iconic with us.

03.

Launched an ecom website to sell high AOV product and help with brand positioning

G.O.A.T’s core strength is D2C. Using our internal resources we launched a premium looking well designed website ( pepeinner.com ) to sell our premium range of products and tell the pepe story. The team and warehouse was set up for D2C operations. 

05.

Offline team restructuring and financial and operational SOP's established for offline business

The offline business required strong distribution, correct product mix, availability and promotional material to drive growth. These were put in place to ensure consistent growth. 

02.

The Challenge

While Pepe Jeans is a well recognised global brand, it’s innerwear sales in India were stagnant due to negligible ecom presence, high discounted products, operational inefficiencies in offline trade and a limited product range.

04.

Worked closely with marketplaces to align on the right product mix and joint business plants

Pepe being a well recognised global brand has a huge potential to do well on marketplaces. After working closely with marketplaces to create joint business plans and supplying them with the right product mix and ensuring year round availability has helped the brand grow their ecom business multifold. 

06.

Designed a differentiated product range with premium, performance, fashion and sustainable collections.

With new talent working in the design team, a differentiated product range with premium, performance, fashion and sustainable collections was designed.

07.

Launched new product categories

A combination of in depth market survey, product benchmarking, pepe’s positioning and demand analysis helped us foray into new product categories like sleepwear, socks, loungewear etc.

Building a rocketship

The G.O.A.T Edge

01.

Origin Story

Born in 1973 on the streets of Portobello, and worn in the world today, Pepe Jeans London has pioneered in denim and set trends year after year. But today, on this epic journey we come to the realisation that confidence is forged within. For that very reason, Pepe Jeans Innerwear serves to reinvent clothing that brings out real self-assurance. The iconic brand is here to thrill with its modern innerwear.
Our range of inner apparel includes innerwear, loungewear and socks. It is the work of premium craftsmanship and progressive designs, at par with an international sensibility. Browse through and be more iconic with us.

02.

The Challenge

While Pepe Jeans is a well recognised global brand, it’s innerwear sales in India were stagnant due to negligible ecom presence, high discounted products, operational inefficiencies in offline trade and a limited product range

03.

Launched an ecom website to sell high AOV product and help with brand positioning

G.O.A.T’s core strength is D2C. Using our internal resources we launched a premium looking well designed website ( pepeinner.com ) to sell our premium range of products and tell the pepe story. The team and warehouse was set up for D2C operations. 

04.

Worked closely with marketplaces to align on the right product mix and joint business plants

Pepe being a well recognised global brand has a huge potential to do well on marketplaces. After working closely with marketplaces to create joint business plans and supplying them with the right product mix and ensuring year round availability has helped the brand grow their ecom business multifold. 

05.

Offline team restructuring and financial and operational SOP's established for offline business

The offline business required strong distribution, correct product mix, availability and promotional material to drive growth. These were put in place to ensure consistent growth. 

06.

Designed a differentiated product range with premium, performance, fashion and sustainable collections.

With new talent working in the design team, a differentiated product range with premium, performance, fashion and sustainable collections was designed.

07.

Launched new product categories

A combination of in depth market survey, product benchmarking, pepe’s positioning and demand analysis helped us foray into new product categories like sleepwear, socks, loungewear etc.

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