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The Label Life

The Label Life is an elevated lifestyle brand that fills the gap between stylish pieces and their availability at smart prices. It fits into your lifestyle by being the dress you choose for your business meeting and the cake stand you pull out to celebrate your big promotion afterward!

  • Founders

    Preeta Sukhtankar, Yashika Punjabee and Sonam Shah

  • Wins

    Celebrity Styled Brand | AM to PM | Elevated Essentials

  • Category

    Apparel

Open Project
Who are we

Elevating peoples lifestyle

We are an elevated lifestyle brand that fills the gap between stylish pieces and their availability at smart prices. We fit your lifestyle by being the dress you choose for your business meeting and the cake stand you pull out to celebrate your big promotion afterward!

Behind the scenes

Our Style Editors Susanne Khan, Malaika Arora & Bipasha Basu demystify the concept of relevant styling.

We brought on like-minded industry experts to guide us.

We know an obi belt with a chunky necklace Is a no-no.
But smart mules with sleek tapered pants to balance proportions are a win-win!

Approach

The only celebrity curated brand in India.

We’re changing the perceptions about affordable lifestyle.

Metrics

Brand by the numbers.

0 x

Growth since acquisition

0 %

Increase in AOV since acquisition

0

New channels unlocked since acquisition

Net Promoter Score
0%
Awards & Honors

Awards.

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Building a rocketship

The G.O.A.T Edge

01.

Origin Story

TLL started as an elevated lifestyle brand that fills the gap between stylist pieces and smart prices. They fit your lifestyle by being the dress you choose for your business meeting and the cake stand you pull out to celebrate your big promotion afterwards!

 

03.

Restructured the team

To make sure the brand was operating at their optimal best, it was essential to have the right roles and structure. People were hired for relevant roles, the structure was changed to ensure smoother processes and faster decision making.

05.

Improved insights and analytics to deliver sustainable growth

With centralised dashboards in place, sales data, customer behaviour analysis and segmentation helped reach the right customer with the right product. This led to a rise in both the topline and bottomline of the business.

02.

The Challenge

There were many challenges the brand faced when it came onboard. Incorrect inventory to performance marketing to organisational structure and capabilities were some of the challenges that all had to be solved simultaneously. These challenges affected brand and business.

04.

Data driven decisions

We focussed on range planning and decision making. An expert in sourcing & merchandising was brought in to ensure range planning was a mixture of data driven insights and future trend predictions. Data driven decisions.

06.

Improved CX with best in class shipping & returns policy

Knowing your target customer is extremely important. Since the brand serves an urban working woman, the delivery, returns and customer service was designed to be seamless to ensure repeat purchases and growth.

Building a rocketship

The G.O.A.T Edge

01.

Origin Story

TLL started as an elevated lifestyle brand that fills the gap between stylist pieces and smart prices. They fit your lifestyle by being the dress you choose for your business meeting and the cake stand you pull out to celebrate your big promotion afterwards!

 

02.

The Challenge

There were many challenges the brand faced when it came onboard. Incorrect inventory to performance marketing to organisational structure and capabilities were some of the challenges that all had to be solved simultaneously. These challenges affected brand and business.

03.

Restructured the team

To make sure the brand was operating at their optimal best, it was essential to have the right roles and structure. People were hired for relevant roles, the structure was changed to ensure smoother processes and faster decision making.

04.

Data driven decisions

We focussed on range planning and decision making. An expert in sourcing & merchandising was brought in to ensure range planning was a mixture of data driven insights and future trend predictions. Data driven decisions.

05.

Improved insights and analytics to deliver sustainable growth

With centralised dashboards in place, sales data, customer behaviour analysis and segmentation helped reach the right customer with the right product. This led to a rise in both the topline and bottomline of the business.

06.

Improved CX with best in class shipping & returns policy

Knowing your target customer is extremely important. Since the brand serves an urban working woman, the delivery, returns and customer service was designed to be seamless to ensure repeat purchases and growth.

Careers

We're seeking masters of their craft to join us in this journey!

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