The Label Life is an elevated lifestyle brand that fills the gap between stylish pieces and their availability at smart prices. It fits into your lifestyle by being the dress you choose for your business meeting and the cake stand you pull out to celebrate your big promotion afterward!
We are an elevated lifestyle brand that fills the gap between stylish pieces and their availability at smart prices. We fit your lifestyle by being the dress you choose for your business meeting and the cake stand you pull out to celebrate your big promotion afterward!
We brought on like-minded industry experts to guide us.
We know an obi belt with a chunky necklace Is a no-no.
But smart mules with sleek tapered pants to balance proportions are a win-win!
We’re changing the perceptions about affordable lifestyle.
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TLL started as an elevated lifestyle brand that fills the gap between stylist pieces and smart prices. They fit your lifestyle by being the dress you choose for your business meeting and the cake stand you pull out to celebrate your big promotion afterwards!
To make sure the brand was operating at their optimal best, it was essential to have the right roles and structure. People were hired for relevant roles, the structure was changed to ensure smoother processes and faster decision making.
With centralised dashboards in place, sales data, customer behaviour analysis and segmentation helped reach the right customer with the right product. This led to a rise in both the topline and bottomline of the business.
There were many challenges the brand faced when it came onboard. Incorrect inventory to performance marketing to organisational structure and capabilities were some of the challenges that all had to be solved simultaneously. These challenges affected brand and business.
We focussed on range planning and decision making. An expert in sourcing & merchandising was brought in to ensure range planning was a mixture of data driven insights and future trend predictions. Data driven decisions.
Knowing your target customer is extremely important. Since the brand serves an urban working woman, the delivery, returns and customer service was designed to be seamless to ensure repeat purchases and growth.
TLL started as an elevated lifestyle brand that fills the gap between stylist pieces and smart prices. They fit your lifestyle by being the dress you choose for your business meeting and the cake stand you pull out to celebrate your big promotion afterwards!
There were many challenges the brand faced when it came onboard. Incorrect inventory to performance marketing to organisational structure and capabilities were some of the challenges that all had to be solved simultaneously. These challenges affected brand and business.
To make sure the brand was operating at their optimal best, it was essential to have the right roles and structure. People were hired for relevant roles, the structure was changed to ensure smoother processes and faster decision making.
We focussed on range planning and decision making. An expert in sourcing & merchandising was brought in to ensure range planning was a mixture of data driven insights and future trend predictions. Data driven decisions.
With centralised dashboards in place, sales data, customer behaviour analysis and segmentation helped reach the right customer with the right product. This led to a rise in both the topline and bottomline of the business.
Knowing your target customer is extremely important. Since the brand serves an urban working woman, the delivery, returns and customer service was designed to be seamless to ensure repeat purchases and growth.